If you want your small business website to make an impact, you need traffic. The more people visit your site, the more likely you are to close sales or convert customers or subscribers. The following tips from the online small business community can help you drive more traffic and get the most out of those visitors.
Get more targeted website traffic
Building an effective website isn’t just about increasing traffic. It’s about bringing in users who are genuinely relevant to your business. Learn how to achieve this goal in this article on Startup Bonsai by Sola Kehinde. Then head over to the BizSugar community to see what members are saying.
Increase your website visibility by increasing your SEO strategy
Your basic SEO strategy may not be enough to attract all the traffic you are looking for. So how can you increase your primary strategy? Moss Clement shares some ideas in this post from Rocks Digital.
Consider investing in PPC campaigns
Pay per click advertising can be an effective way to increase traffic to your website. However, the benefits differ from company to company. So you have to ask yourself if it is worth it. Steve Conway of Pixel Productions talks about it in more detail here. And members of BizSugar have offered further comments here.
Use PageRank to Promote Your Ecommerce Site
Increasing traffic is essential for increasing income if you are running an ecommerce site. Google offers many tools to help businesses measure and increase traffic. Find out about PageRank and how it can help your small business website in this Search Engine Watch article.
Keep your ecommerce site safe and secure
The more traffic you bring to your website, the more likely you are to experience security breaches. E-commerce websites are particularly vulnerable because of the information about customers and the payments they collect. Learn how to protect your site by reading this Small Biz Viewpoints post by Harry and Sally Vaishnav.
Generate buyer’s interest
Getting traffic to your website isn’t just about directing links to your homepage. It should also be part of a larger marketing strategy. To spark buyers’ interest in your brand, check out this MarTech article from Corey Patterson.
Market your business with the latest version of Apple Maps
Mobile apps can also be an effective way to bring local customers to your website. The latest version of Apple Maps includes some updates that may impact marketers. Find out what features might affect your business in this Bright Local article by Alix Coe.
Get people to click on your email links
Your marketing emails can easily drive additional traffic to your website, but only if people actually click on the links. If you’re having trouble with your click-through rates, it’s time for a change. Claire Trevien offers solutions in this Podia station.
Optimize your blog posts to drive results
If you’re using blogging as a marketing channel, the goal isn’t just to get people to visit your blog. You also need to convert these visitors into customers or subscribers. If you really want to drive results with your blog, optimize it with the tips in this Moss Media article by Moss Clement. Then visit the BizSugar community to see what members are saying.
Improve Your Advertising Campaigns With These SEM Hacks
If you are investing in advertising for your small business, you want a strong return on your investment. But it might take some work to optimize your campaigns. The hacks in this SEMRush article from Kelly Lyons can help you drive more traffic for every dollar spent.
If you would like to suggest your favorite small business content to consider for a future community roundup, please send your topical tips to: [email protected]