Your website is your “storefront” on the Internet and represents your online business. However, many entrepreneurs focus on social media and connect with their audience there. It’s a great marketing strategy, but you have to remember that Facebook and Instagram are owned and controlled by other people. Do you really want your business to be controlled by Mark Zuckerberg ?! I have nothing against Mr. Zuckerberg but I prefer to be the one in control of my business!
The problem that many entrepreneurs face with their website is that they don’t know how to get people to visit it. You should always start with a professionally built site with good SEO practices, but once you’ve taken care of the basics, these tips will help you increase your website traffic.
- Blog regularly – a Tech Client study found that featuring a blog as a key part of your website will give you a 434% higher chance of ranking well in search engines. Wow! This should get you blogging now! It’s important to be consistent because blogging really is a numbers game. The more content you produce, the better your results will be. This means that establishing and adhering to a content production schedule is a must. A weekly schedule is both achievable and sufficient to create a constant flow of traffic. (More about blogging in this article.)
- Study the keywords – Keywords are what attracts searchers to your site. When you use the right combination of keywords, you will find that your website visitors are actively looking for your services and will be interested in what you have to offer. Determining your keywords is not difficult if you follow a few simple guidelines.
- Create a Facebook group – Make it open to the public, share all your blog posts there, ask questions, answer questions and comment on other people’s discussions. Increasing engagement in your group requires a community challenge. They are a proven way to increase interaction and engage your group members. I have a planner who will take you step by step through planning and implementing a successful challenge. You can find out more and get your copy here.
- Join someone else’s Facebook group – Many groups cater to your ideal audience. Join them and become an important part of the community by interacting regularly. Be helpful to other group members, and remember to never promote without permission in someone else’s group.
- Create a LinkedIn group – Yes, LinkedIn also has groups! You can read more about creating a group here. If you take the time to create a good description, people are more likely to join you. Make sure you regularly share content that links to your website.
- Join someone else’s LinkedIn group – Find LinkedIn groups that interest your target audience. Join one or two at a time. Participate in groups for a few weeks or months. Leave the groups that do not meet your needs.
- Build your mailing list and use email marketing – A study by Litmus found that email generates $ 42 for every dollar spent, representing an astonishing 4,200% ROI, making it one of the most effective options available. When you have your readers and website visitors on your mailing list, you can invite them to come back to your site when you post a new blog or have a special offer.
- Join HARO – This is a handy website called Help a Reporter Out, which helps you find and become a source for journalists and other media.
- Guest blog – Find influential places that accept guest blog posts. Follow their guidelines for guest blogging and create an article exclusively for them. Include a bio related to a topic to help build your reputation and get clicks.
- Start a YouTube.com channel – YouTube is the second most popular search engine today and is a fabulous traffic generator! Make sure to include your URL in the video, in the description, and even as a linkable comment.
How much are you doing and where can you do more? Make a plan today to implement a new tactic every week and track your website traffic increase and ROI!