27% of small businesses still don’t have a website in 2022


WASHINGTON, May 9, 2022 /PRNewswire/ — Top Design Firms, a resource for finding creative agencies, conducted a survey of 1,003 small business owners and managers which found that nearly a third of small businesses (27%) have no still no website in 2022.

Of those without a website, 87% plan to invest in their own website in the near future. According to respondents, the main reasons why they invest in websites are to allow their customers to make purchases online (20%) and to present their services or products (20%).

In its annual report, Top Design Firms examines the web design space, presenting data on what small businesses want for their websites, the perceived benefits of investing in building a website in 2022 and other web design trends.

Top Design Companies 2022 Web Design Survey Results

Our team’s research produced the following statistics and trends:

  • 27% of small businesses still don’t have a website. However, most (86%) plan to build one in the next few years.
  • The main reason businesses create websites is to allow customers to shop online (20%) and showcase their products and services (20%).
  • Low website traffic is the number one challenge businesses face with their website (14%), followed by adding advanced features (11%) and the cost of building and maintaining a site Web (11%).
  • Companies plan to invest in the following features that appeal most to consumers: mobile capabilities (37%), embeddable videos on web pages (31%), page load time/speed (28%), dark mode (26%) and chatbots (20%).

Baruch Labunski, CEO of Rank Secure, explained why companies felt the need to create a website during the pandemic.

“Websites have become especially important in 2020 and 2021 because people stayed home and shopped or researched online.”

Rank Secure and many other companies have prioritized web design and development to cater to an online market. This strongly influenced Labunski’s decision to create a website

“That’s where the people were so we had to be there too,” Labunski said.

Web design plays a vital role in helping businesses perform well online.
Full report: https://topdesignfirms.com/web-design/blog/web-design-data-2022

About the best design companies
Top Design Firms is a directory of design, marketing and development firms around the world. Launched in 2003, Top Design Firms was recently acquired by Clutch, the leading ratings and reviews platform for IT, marketing and business service providers.

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SOURCE Top Design Companies

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