So, the last time you paid attention to your website, TikTok didn’t even exist. Do not stress.
This is the essence of website optimization, and it’s not as scary as it sounds. Done well, it’s the best thing you can do for your business, a great way to capture leads, for example. Here are five signs that your website is in need of a refresh.
1. Your website does not display well on multiple devices
Since you refreshed your website, the world has gone mobile. Over 50% of people visit websites on their mobile phones, and your site needs to be tech-enabled to be competitive. Time for an update.
2. Obsolete content
Was your last blog post two years ago? Are there any products on your site that you no longer offer? Are there any outdated messages? You know it’s time for an update.
3. Customers Can’t Find Your Website
Here’s a scary case: A customer types your business name into Google and your website only appears on the third page – time for a major refresh, with an emphasis on SEO, including targeting by keywords and on-page optimization.
4. You have a high bounce rate
A high bounce rate is a sign that visitors think your website is not compelling or interesting, or relevant to their needs. For an average site, a 40% bounce rate is normal. Anything over 50%, it’s time to refresh.
5. The time on the page is low
Similar to a high bounce rate, a low time on page metric indicates that your content is a big yawn. If the time on the page is less than 10 seconds, it is time to update.
Want to discuss how to refresh your website? Our team will be happy to help you with that, as well as your overall digital strategy and goals. Let’s talk – Click here for more information.