7 medium optimization tips to get your posts hot

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In an age where organic reach is dwindling (or dead) on many social networks, Medium is a silver lining if you feel like your great content is going unnoticed and unloved.

A great thing about Medium is that it’s all about the value of your ideas. It’s not just another place where the biggest names and celebrities dominate.

Even if you’re not a top influencer with billions of followers, or your niche is small, your Medium story can get tons of views and green hearts (the Recommend button). It’s doable.

I have already shown you WHY Publishing Medium is such a powerful lever for content marketers. Today, I’m going to show you HOW to make sure your content on Medium performs at an impressive level.

I have been experimenting with Medium for a while and think I have cracked the code. here is my seven top tips for optimizing your Medium posts and heat them up.

1. Include a powerful image

A compelling image at the top of your content can help attract more readers to your post. Add an image immediately after your headline to ensure it will appear in your teaser on mobile news feeds, like that:

Medium optimization tips

Visuals increase engagement, whether on Medium or any other platform. Unless you include an image in your Medium post, your teaser will only be a few words (usually just the opening phrase of your post), which means fewer clicks and fewer readers.

Always try to include a great eye-catching visual. The right image can help convey the topic of your article and get many more people to click on the Read More link.

2. Pay to promote

Average optimization tips pay to promote social ad content

You can run ads on Facebook and Twitter to promote your Medium posts (and check out this post on content advertising for more on promoting paid content). With just $ 50 as a catalyst, you can give your content an inaugural little push, to help it reach 200 cores in 24 hours.

I found that if you are able to cross the 200 core threshold in one day, chances are your item start the trend and be pushed to users by the platform’s content recommendation article. Your page views will skyrocket.

syndication strategies for marketing

You’ll want to target your ads to people who have Medium accounts, because targeting people who aren’t on Medium is a waste of money if your only goal is to get hearts.

Once your article starts trending, more and more people will start to see, read, and listen to it. You want to achieve this average virtuous cycle and ride your unicorn position for as long as you can.

3. Submit your article to medium publications

Game of Thrones Blackwater Bay Forest Fire Medium Optimization Tips

Why go it alone? Ask a Medium post owner to add your article to their post.

Getting your article featured in a post will increase your reach beyond your subscribers to reach the number of followers that this publication has. Getting featured in a really big post can give you a huge boost – some Medium posts have over 100,000 subscribers.

My Medium publication, All about marketing and entrepreneurship, has nearly 10,000 subscribers – it’s already the biggest marketing publication on the platform! So someone who is new to Medium and has a small number of subscribers might ask me to post on my channel, which would open that person up to a whole new, much larger audience. (Interested in contributing? Drop me a note on Twitter.)

4. Delete and repost your articles

Means Optimization Tips Jon Snow Resurrected Game of Thrones

Not all Medium articles you publish will be blockbusters. However, if you really think your article should have performed well, but it wasn’t read and liked for some reason, then you absolutely can delete and repost it.

Give your content a third chance (the first chance being where it was originally published, and the second being its first incarnation on Medium) if it has less than 1,000 views and 50 cores. Try again.

There is a bit of luck in success on Medium. Some are about posting at the right time when people are active, creating a snowball of people recommending your post.

Just because your content has underperformed twice doesn’t mean it will experience the same result each time.. Hope the third time is the charm. If you try more than 3 times be sure to change the title and image because at some point trying the same thing over and over again hoping for a different result gets a little crazy. Also, wait at least a month or two between trials so you don’t drive your followers crazy.

5. Create your fans on Twitter and Facebook

Medium automatically syncs your followers to match your Twitter and Facebook followers. So you need to attract more readers to your personal funnel..

Whatever you do for develop your Twitter and Facebook following will ultimately help you on Medium (just like, in turn, anything you do on Medium will help you grow your Twitter following and Facebook fans). Even if only 1 in 10 people have an account, it will still be useful.

6. Track people who engage with your content

Night King Game of Thrones Medium Optimization Tips

This one is so simple. Whenever people engage with your content, whether through a recommendation or a comment, follow them, which will make them see a notification that you have followed them.

They have indicated that they are interested in what you write. So keep them engaged! Hit while your content is still fresh in their minds.

There’s a good chance people who have interacted with your posts will follow you. Usually about a quarter of the people I followed followed me back.

7. Post on a regular schedule

You can’t just set up a Medium account, post occasional posts, and expect to get real traction. You will have to work on it. This means posting interesting content on a regular basis.

Optimization tips means regular publication schedule

I was publish two or three articles per week for about six months and the results have been quite remarkable. My publications generate between 250,000 and 500,000 views per month, and I get a few thousand new subscribers per week, which means future stories are more and more likely to be successful.

What’s most amazing is that none of what I post is original content! Everything was first published on other sites. All reads are incremental, which means these people would never have read my posts otherwise.

Optimize for Medium at a glance

This is how you optimize for Medium, folks:

  • Use a beautiful image.
  • Spend a few dollars on social media ads to give your post a little boost.
  • Work with Medium posts for more visibility.
  • Kill underperforming posts and bring them back.
  • Add more followers on Twitter and Facebook.
  • Follow people who like your posts.
  • Publish regularly.

Go ahead and get the most out of your content. Conquer Medium! (and while you’re at it, follow me on Medium!)



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