8 things to include on your photography website


So you’ve decided to take your photography to the next level and create a website. Congratulations!

Broadcasting your work and turning your hobbies into something more can be a bit daunting. But if you persevere and are willing to learn, you will reap the rewards with a fulfilling career or business.

While creating a website is a great way to increase your presence as a photographer, it’s essential to make sure you appeal to your target audience. This guide will give you eight tips for doing just that.

1. A portfolio of your best shots

Screenshot of photos on the homepage of a photography website

Most photographers have a website for one reason: to showcase their best work. And if you’ve just created your own, having a portfolio of your favorite images is non-negotiable.

Once you’ve been photographing regularly for three months or more, you’ll have quite a lot of work to do. Choose 6-10 photos that best illustrate your style and place them somewhere on your website.

Considering that website speed can impact search engine optimization (SEO), try to strike a balance between smaller file sizes and non-blurry photos.

As you take more photos, you can update your portfolio accordingly.

2. A clear theme

Screenshot of a photography website with a light theme

Photography is fierce competition and it’s important to stand out if you want to be successful in the long run. One of the best ways to differentiate yourself from the rest is to give your website (and your personal brand, for that matter) a clear theme.


When you’re ready to start your photography website, it’s worth sitting down and thinking carefully about your theme. For example, do you want to specialize in minimalist photography? Alternatively, you might be interested in a particular region or city.

Related: These are the biggest benefits of photographing your hometown

Try to make sure your social media accounts are consistent with your website. As your photography evolves, so should your theme. And most importantly, make sure it’s genuine for you.

3. A contact page

Many beginner photographers create a website but make it difficult for others to contact them. If someone only sees your portfolio but can’t contact you, you’ll miss out on potential work and collaboration opportunities.

When creating your photography website, it is crucial that you also have a contact page. You don’t need to include your home address or phone number, but it should at least have an email address.

To make it less complicated for someone to contact you, we also recommend that you include a form on your website. Connect your email address there and you will receive all requests in your inbox as they are sent.

4. An About Page

Photo of a photographer inside

Suppose you have created a photography website because you want to grow an audience or a business. In these cases, you will want to establish a connection with your site visitors.

Having an about page is a great way to give your website a more personal touch. Here you should talk a bit about your beginnings in photography and what you did to overcome the biggest challenges you faced.

You can also add non-photographic information about yourself to your About page. Don’t be afraid to tell your audience about your favorite city, the languages ​​you speak, your favorite food, etc.

Related: A Guide to Connecting With Your Audience as a Photographer

It’s also a good idea to include photos of yourself on your About page, as well as elsewhere on your website. This will add even more of a personal touch.

5. A blog

Having a blog on your photography website is optional. But including one (and publishing regular posts) has several benefits, including:

  • Improve your website authority, thus moving you higher in search rankings.
  • Improve your writing skills, which is crucial for marketing (and potentially a skill you can then sell to clients).
  • Educate and inspire your audience to become better photographers.

When choosing a photography related blog theme, you have many options. For example, you can write content about your hometown or city and use the images to go along with it. Alternatively, you can simply share what you learn about your craft and review the equipment you use.

If you choose to have a blog section on your photography website, commit to posting an article every week. Creating three-month calendars is a good idea to ensure you have enough content.

6. Logos of your customers

When running a business, having examples of clients you currently work with — or have had in the past — can help others want to work with you. It provides social proof, as well as proof that you have experience in your field.

Using logos works especially well when your network grows and you collaborate with larger companies. Before using logos, always ask the customer for permission. You should also check if they can send you a high resolution image, which will save you time searching for one online.

7. Testimonials

Client testimonials are a great form of social proof to include on your photography website. These are quotes from people you have worked with that demonstrate your professionalism, as well as your personal characteristics; they are about the same as the references for routine work.

If you do a good job for someone, they will almost certainly be happy to provide a testimonial. Again, be sure to ask – and never write a fake.

Photo of a phone with social icons

You don’t need social media to grow as a photographer, but having a presence on at least one platform can help you showcase your work and bring your followers behind the scenes.

When creating a photography website, it’s a good idea to add links to your social media accounts. As you become more visible, having them will allow others to follow you without searching for your name on these platforms.

Adding links to your social media accounts also makes it easier for others to contact you. On each of the major website builders, you will find an option to include them.

Related: Wix vs Squarespace: Which is the best website builder?

Elevate your career with a photography website

After you’ve been shooting for a while, you’ll probably want to start sharing your work with others. One of the best ways to do this is to create a photography website.

By paying special attention to your website, you can bring out your personality and connect more closely with your audience. And if you choose to start a photography business, clients can use it to learn more about you and get in touch quickly.

When building your website, remember that it doesn’t have to be perfect. Start something pretty good and improve it as you progress.

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