Automotive Commercial Script Examples | Voice Blog

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Sample scripts

If you’re looking for a script to inspire you, look no further. Whether you’re a voiceover actor wanting a voice-over practice script or a screenwriter looking for examples to ignite your creative fire, these sample commercial scripts have been put together just for you.

To note: These sample scripts have been designed with a focus on the automotive industry and feature fictional automotive brands.

For customers looking for automotive commercial scripts

These automotive commercial scripts include specs like voice agegender, job description, language, role, accent, etc., similar to voice over job postings on Voices.

So if you’re looking for a voice actor, the next time you post a job on Voices, you’ll know which job posting format will attract the best auditions. This formatting helps voice actors understand your overall vision and bring it to life in their reading.

For voice actors looking for automotive commercial scripts

Feel free to use these sample automotive commercial scripts for your demonstration and/or practice! Keep in mind that when auditioning for jobs, it is recommended that you provide only a small portion of your audition reading. For example, a 7-15 second read of a 30 second script will suffice.

Examples of scripts presented:

  • Wavefront engines
  • Carpooling Optical by Solar:
  • Valley View Auto:
  • Otto’s used cars:

Automotive Commercial Script Example: Wavefront Engines

Customer:

Wavefront engines

Voice Age:

Middle-aged (35-54)

Genre:

Man

Job description:

Wavefront Motors is an independent automaker that manufactures high-tech battery-powered vehicles. This TV spot is meant to show off the brilliant design of their new model, while illustrating the brand’s core philosophies: technological innovation, belief in renewable energy, and harmony between machines and nature.

Artistic direction:

Without sounding too cheesy or contrived, this commercial is meant to give off the same feeling as a classic adventure movie. We’re looking for a bold, gritty voice that’s cool and sophisticated, and sounds like it’s inviting the audience to join us.

Category:

Television

Industry:

Consumer brands

Style:

Authoritative, smooth, nervous

Language:

English

Accent:

North American

Number of words :

135, 78, 45

Example of a one-minute automotive commercial script:

In a hurry to go somewhere?

The Wavefront will take you there and back.

The latest model from Wavefront Motors gives you a sleek new design and an abundance of innovative features that harness the latest technological advancements to deliver you from point A to point B at turbo speed.

This battery-powered vehicle runs entirely on renewable energy, so it’s an environmentally friendly means of transport. The Wavefront is also equipped with state-of-the-art motion sensor technology, so every moving object on and off the road is on your radar at all times.

There is also the state-of-the-art interior design, designed for maximum comfort.

No more getting left behind. Drive fast with the Wavefront, zooming into the market this year.

Learn more about our new initiative to make eco-friendly driving accessible to the world at Wavefront Motors dot com.

Example of a 30-second automotive commercial script:

[Close-up on a baby asleep in a crib. A mobile turns slowly above his head, casting shadows shaped like rockets and race cars across his face.]

“The future. You dreamed of it…”

[A classroom of first-graders watch their teacher with varying degrees of focus. The camera closes in on the face of a student who is far more transfixed than any of his peers, panning to reveal the chalkboard, which is riddled with diagrams about physics, the science behind wheels and motion, etc.]

“…Ask about it…”

[In a cluttered garage, we see a teenager leaning over a homemade electric go-kart, adjusting its wheels with a wrench.]

“…Work in this direction…”

[A young man steps through the front door of his apartment, evidently exhausted from a long day of work. He crosses to a shelf, produces a handful of bills from his pocket, and stuffs them into a glass jar where he’s saving money. Behind the shelf, we see a whiteboard filled with automobile designs.]

“…Spare him for that…”

[Through a rain-soaked window we see a man, now in his 30s, staring out into the street, tapping a pencil against a notepad, lost in thought. He looks down at his notebook and experiences an a-ha moment.]

“…Wait for it…”

[A layer of fog blanketing a city street after a storm peels back as the new Wavefront model hurtles through it.]

“…You wondered what the future held for you. Now you live there.

[We see a supercut of the Wavefront shooting through an assortment of scenic backdrops: a mountainside road, a sprawling desert, past a waterfall, down a city street at dawn, etc. Our hero, who we have seen grow over the years, sits at the wheel.]

“The Wavefront is an all-electric automobile that makes driving cleaner, safer and faster. Equipped with advanced sensors that detect nearby objects and a shiny new shape that cuts through the air, the Wavefront truly represents a breakthrough in modern riding.

[A fast-paced shot of the Wavefront is suddenly reduced to slow-motion. The company’s logo fades in over the image, consuming the entire screen.]

” Life is short. Drive fast.”

Example of a 15-second automotive commercial script:

The future. You used to hunt him. Now you live there.

The Wavefront is an all-electric automobile that propels driving into a new era. With a sleek, aerodynamic design and ultrasonic sensors that prevent collisions, you won’t be left behind. Life is short. Drive fast.


Listen to a reading of this sample script performed by Samuel Suk:

You can also hear this car commercial come to life in an episode of Mission Audition, where voice actor and coach Ron Allan evaluates a handful of auditions by voice actors performing their best readings of this same script!

Automotive Commercial Script Example: Carpool Optic by Solar

Customer:

Solar’s carpooling perspective

Voice Age:

Middle-aged (35-54)

Genre:

Masculine or feminine

Job description:

Solar is a company that provides energy-efficient tools to help parents. Their most recent range focuses on security additions to everyday used tools/objects.

Artistic direction:

We want parents to let parents know that we care about the safety of their children. Average sales voiceover that is authentic yet laid back. He shouldn’t feel too pushy or commercial. Must reflect a parent/family man/woman.

Vocal reference: Katie Holmes, John Krasinski

Category:

Television

Industry:

Consumer brands

Style:

Casual, Authentic

Language:

English (North America)

Accent:

American Atlantic Center

Number of words :

49

Example of a 15-second automotive commercial script:

As a parent, I want to know that my children are safe wherever they are. Including get in the car. With Solar’s new Carpool Optic, I can breathe easy knowing my children will get where they need to go safely whether I am the driver or not.

Automotive Sales Script Example: Valley View Automotive

Customer:

Valley View Automotive

Voice Age:

Middle-aged (35-54)

Genre:

Masculine or feminine

Job description:

Valley View Automotive is a family owned automotive company with multiple locations across Canada and the United States. The objective of this announcement is to sell SUVs over a two-day period. Attract middle-aged people looking to purchase a larger vehicle.

Artistic direction:

It’s hard to sell. The promotion is time sensitive, so we want customers to arrive as quickly and as soon as possible. The voiceover should be thrilling and exciting while commanding. Read at a fast pace.

Vocal reference: Blake Shelton

Category:

Radio

Industry:

Retail

Style:

Dynamic, Authoritarian

Language:

English (North America)

Accent:

Southern United States (Deep South Dixie Delta)

Number of words :

109

Example of a 35-second automotive commercial script:

Are you ready to wake up? Valley View Automotive has all the hottest SUVs you’ve been looking for!

For two days only, come take a test drive and leave with a powerful SUV at half the price.

Yes, you heard it, half the price!

Hurry to Valley View as fast as you can, drive or walk to take advantage of this outrageous sale. Don’t wait, because this promotion only lasts 48 hours and SUVs are popping out faster than you can say 4WD!

Valley View Automotive, SUVs to move up a gear.

Example Automotive Business Scenario: Otto’s Used Cars

Customer:

Otto’s used cars

Voice Age:

Young adult (18-35)

Genre:

Masculine or feminine

Job description:

Otto’s Used Cars is a used car dealership that normally targets families looking to upgrade their current vehicles through a trade-in. Through this campaign, we try to target students and young adults with promotion.

Artistic direction:

This is a soft sell ad. Think of a young adult talking to their friend and sharing an interesting promotion they heard about. Relaxed and relaxed approach.

Voice Reference: Emma Stone

Category:

Radio

Industry:

Retail

Style:

Laid back, laid back

Language:

English (North America)

Accent:

United States West Coast

Number of words :

124

Example of a 40-second automotive commercial script:

Taking the bus is a chore! I used to be late to class all the time and chasing buses is not a cool look.

Fortunately, public transport is a thing of the past for me. Thanks to Otto’s Used Cars, I was able to buy a car that suited my budget and my style and now I arrive on time, every time.

For a limited time, Otto’s Used Cars is offering fifty percent off all 2008 through 2013 models for students. And it’s easy! Just show your student ID and receive the keys to your brand new ride.

Hurry up today and get on your wheels so you can finally say goodbye to the bus for good.

Otto’s used cars have something for everyone!


If these sample automotive business scripts have given you a boost, check out the other sample scripts featured in our library!



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