Stylized by elements of growth, commitment to the healthcare industry and loyalty to the unique specialty healthcare landscape, the new branding and website reflects a new era for eBlu Solutions. “Our new branding represents the company’s core values, why we do what we do, and how we operate as an organization committed to breaking down barriers to life-saving therapies and improving the lives of patients,” said Mark. Murphy, CEO of eBlu Solutions, “That meant finding a brand identity that communicated a sense of confidence and professionalism, without sacrificing the perception of innovation and enthusiasm that a software company naturally bleeds.”
The new site features a clean and responsive modern design as well as easy access to essential information about eBlu Solutions. Outlining benefits for specialty medical practices, pharmaceutical companies, payers and partners, the site will be regularly updated with content items and blog entries. Current practice users will find support materials around eBlu solutions, helpful industry information, and additional documentation focused on streamlining the specialty drug benefit verification process.
“We are excited to introduce our new look to our customers, partners and visitors who are looking for information on how to improve the patient care experience and achieve positive outcomes,” Murphy said. “The site redesign enhances our service offerings and our commitment to the specialty healthcare medicine industry.
About eBlu Solutions
eBlu Solutions provides a secure software platform for electronic prior authorization and benefit verification in the field of infusion-based specialty drugs. eBlu Solutions aims to streamline the fragmented nature of the specialty drug treatment approval process and currently supports a variety of specialties including rheumatology, neurology, gastroenterology, allergies and asthma.