Google has announced that it is finally fully capitulating to demands from the European Union and news media companies that tech giants should pay to display snippets of journalists’ work on sites or search results. .
As originally reported by Reuters then confirmed in a company blog postGoogle said it has signed agreements with 300 publishers in Germany, Hungary, France, Austria, the Netherlands and Ireland to license their content.
Sulina Connal, director of news and publishing partnerships at Google, started in October last year, around the time initial deals with some news sites were being finalized. In the blog post, she wrote that the program only applies to posted content that is more than a link or a few individual words of an article, but news snippets and thumbnails will cost the giant of technology when they appear in Google search results for those companies that register.
Google also said it was creating additional tools that should allow other media companies to connect to the service. The Extended news preview program allows publishers to enroll in the program and add their sites to Search Console. Publishers are permitted to enroll in the program at any time.
The publishers have has long complained about the guards like Google and Facebook, claiming that in today’s digital age, they have no choice but to display their content through their sites in order to drive traffic while losing ad revenue.
In the past, Facebook has paid some sites to display the content, but it has not been impartial with the sites they support. They paid off the New York Times and the Washington Post as well as hellish conspiracy sites like Breitbart. As explained in recent Facebook Papers (which you can read more about via Gizmodo here), the social media monolith not only paid Breitbart for his content on the site, but actively helped the site by letting him bend his rules on the publication of false information.
Google has not imposed any explicit limits on the sites allowed to apply for its ENP program other than what is established by EU laws. The change to Google’s search feature comes three years after the EU passed its European copyright directive. The law, which was adopted in 2019forces companies that automatically aggregate news to pay publishers for any text that appears on search engines using the wave metric of anything beyond “individual words or very short snippets.”
In the blog post, Connal said Google announced last year that it would work with companies to pay for their news content. He began to conclude contracts with German news sites in November last year. 220 of the 300 sites announced under contract are German, including Der Spiegel, Die Zeit and Handelsblatt.
“As always, publishers continue to have full control over whether or not their content is displayed on Google Search and how that content can be previewed,” Connal wrote in the post.