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You have tried all the tricks in the book. You’ve read articles online, you’ve watched YouTube tutorials, you’ve built a new marketing team. Yet your website has multiple pages in Google search results.
The frustration is understandable. Since most people don’t go beyond the first page of results, optimizing your website is crucial to improving those rankings.
But just getting to the first page shouldn’t be your end goal. The Search Engine Journal reports that 28.5% of people click on the first organic search result and the numbers drop dramatically afterward. (10th place only received 2.5% of clicks.)
Reaching that coveted front page – especially top spot – is not an overnight process. There are many factors that contribute to Google’s search algorithm, and it takes time to master them. In the meantime, here are some things that could negatively affect your ranking.
You don’t have a blog
You’ve probably heard the phrase “content is king” when it comes to online marketing. Well, blogging is one of the best SEO tools for producing great content that will draw readers to your site.
Among their many benefits, regularly updated blogs give search engine bots a better chance of finding you because they increase the number of indexed pages on your site. They also build trust and authority, increase brand awareness, strengthen your bond with customers, and attract new prospects.
According to Hubspot, websites with blogs receive 67% more leads than those without. A good blog post can continue to generate leads for years after publication!
So if you don’t have a blog, you need to start thinking about content! But you have to be incredibly strategic in order to avoid massive problems resulting from improper blog execution which can lead to duplicate content, pagination issues, zombie pages, poor crawl budget efficiency and much more.
You rely too much on keywords
Once upon a time, SEO was primarily driven by the use of keywords, which led to a practice called “keyword stuffing”. This was where people loaded keywords into meta tags, content, or anchor text to gain unfair ranking advantages.
Posting content that deals with the intent of the query or the meanings and concepts around keywords is far more important than including single words or phrases.
You have duplicate content on your website
Duplicate content refers to content that appears in more than one place online. (In this case, the location is the full URL or web address of a particular web page.)
Google doesn’t penalize you for having duplicate content, but it can negatively impact your rankings in several ways. For example, if you have the same information on multiple pages, it is more difficult for search engines to direct users to a relevant search result. This often means that none of your pages occupy a high place in the results.
Conclusion: Do your best to create unique content for every page in your domain.
You need more backlinks
Google needs to know that your website is trustworthy, so you don’t just need good content, you also need good backlinks.
Backlinks are links to your site that come from other sites. When you have other reliable and authoritative sources that link to your products or services, it tells Google that your site is of interest to visitors. Building authoritative backlinks should be a top priority if you are hoping to improve your search rankings.
Just like other SEO tactics, building backlinks takes time and concerted effort. To simplify the process, you might want to hire an SEO professional to help you link building.
Your content is not user-friendly
Finally, all of the great SEO tools and tactics in the world won’t help you if your website isn’t user-friendly. You don’t want slow page speeds or a confusing layout to deter customers from spending time on your site – you want to keep them there for as long as possible. Most importantly, you want them to be engaged. Along with great blog content, you need high-quality images, audiovisuals, and other compelling elements to optimize the user experience.
Boost your website traffic and performance with SEO Werkz
So if you don’t have a running blog yet or haven’t updated your content in a while, start with a strategy in mind and get help with that strategy with a completely free audit. from SEO Werkz! Get a free SEO checklist here and schedule your free audit on their website.
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