75% of Internet users access websites on their smartphones. Using their devices, people can browse just about anything on the Internet. With the growing mobile device user base, the essential mobile website experience has never been more crucial before.
No aspiring website owner would want to suffer a setback because of this technical discrepancy in their websites. According to metrics, about half of global web traffic is generated through mobile devices. If a website is not optimized, the opportunity to collect traffic is wasted.
Moreover, you are losing traffic by having a pop-up blocker. As the name suggests, mobile-friendly content looks great not only on big computers, but also on smaller ones.
Mobile testing has not remained a choice but a vital need for websites these days.
In this blog post, we’ll unleash the know-how of the need for mobile-friendly websites and mobile testing.
Let’s get started.
Why do you need a mobile friendly website?
In an age where large audiences access the company’s website on mobile devices, it is essential that every visitor has a good experience, no matter what type of device they use to access it.
A mobile-friendly website, in general, means that a page is easy to read, the navigation is easy to use, and the content can be easily consumed. There are many reasons to have a mobile friendly website, such as:
Customers prefer to use mobile devices
About 57% of web traffic is generated through mobile devices. Almost everyone has their mobile in hand, which makes it crucial for you to have a website that fits their phone perfectly. Customers also find it easier when they want to contact you to resolve their questions.
About 57% of internet users prefer not to visit a website with a poorly designed mobile website. So, it is silly to lose clients because of something that is not a complex task and can be accomplished with proper research and attention to detail.
Every business should make it a priority to have a mobile friendly website. Otherwise, the competitors are scrambling to launch their mobile-friendly websites and also attract your target audience, resulting in huge losses.
Any mobile-friendly website is easy to rank on Google, can be shared by the public on their social networks, and is easy to use. All of these features allow you to attract a larger audience and generate more traffic. If you have a mobile-friendly site, your website will be recommended by your users to their connections.
Improved browsing experience
Providing a pleasant and visually appealing website experience is important for an improved browsing experience. There is a simple and intuitive navigation system on the site. Sharing content is natural and effortless. In addition, the site loads quickly and the text is easily read on a small screen.
Different ways to check if your website is mobile friendly
Building credibility with customers, clients and influencers in your industry is easier and more effective with a mobile-friendly website. If your website is mobile-friendly, anyone who uses a mobile device will be able to have a good experience. They will recognize you as a credible resource for products and services.
1. Tool adapted to Google mobiles
Mobile devices are increasingly used to access the web. Mobile-friendly website design helps keep your pages running smoothly on all devices. In addition to alerting you to critical site errors, like pirated content, the tool also provides tools to manage how your content appears in search results. While the site is easy to use, that doesn’t mean it’s overall user-friendly.
In addition to providing the user with additional information on how a Google bot will view its page, this tool also indicates how it can be viewed by Google.
How to use?
You can use the Mobile-friendly test tool by typing the URL of the web page you want to test. The tests are followed by any redirects implemented on the page. Using this technique, mobile tests are usually completed in less than a minute.
The report also includes a screenshot of the mobile version of the landing page and a list of any mobile usage issues it finds. Mobile usage issues affect users who access the site on a mobile device even with a small screen, such as small fonts which cannot be easily read on a small screen and Flash which is not supported on many mobile devices.
• Easy tests can be performed even if you do not have a good knowledge of this tool.
• It takes less time to complete the test (maybe less than a minute).
• It will display an error if for some reason it cannot open a page.
• When you run a test, you receive a warning if the test cannot load all resources. Images, CSS, or script files are some of the external elements included by a page.
2. Google PageSpeed Insights
By analyzing the content of the web page, PageSpeed Insights can suggest ways to make it faster and more efficient. Testers can have access to the page speed documentation and release notes to get the right look.
How to use?
Laboratory and field data are provided by PSI for each page. Laboratory data, which is collected in a controlled environment, is useful in diagnosing performance issues. Field datasets illustrate the user experience through real world data, but they provide a very limited set of metrics.
Whenever PSI receives a URL, it checks that URL against the Chrome User Experience Report (CrUX) dataset. PSI provides information on First Contentful Paint (FCP), First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) metric data, based on origin and specific URL. Field data is also classified into three categories based on the quality of the experience: good needs improvement or bad. PSI defines these portals based on its analysis of the CrUX dataset as good, in need of improvement, and poor.
• Scores are provided which summarize the performance of a page.
• Easy testing with less time required.
• There may not be a realistic representation of bottlenecks in real life situations.
• There is less chance of having field data.
3. Manual verification on different mobile devices
Build the perfect testing strategy for mobile devices, as long as you stay on top of all the changing market and hardware trends. The question arises, is it necessary to test your website on every new device released? Several developers, designers, and testers often struggle to keep up with trends or test each new device. Several years ago, they mentioned that with more mobile users than desktop users, things have changed dramatically.
It is important to have such a method to determine the minimum number of devices to be tested while taking into account variations in devices and markets. A variety of tools don’t work very well together, as they cover many manufacturers and models. Testing and supporting as many mobile devices as possible is imperative for any website, but it can take a lot of effort, time, and money. To test your mobile sites, you need to select the correct list of devices.
4. Using a mobile website testing tool
Using a real cloud of devices that support both Android and iOS mobile devices is the best way to test your mobile apps. Manual testing of mobile apps can be done using multiple platforms that provide real Android and iOS mobile devices. QAs will be able to simulate the behavior of apps on real devices if they run tests on real devices.
Google Page experience signals include mobile friendliness. Other factors include Core Web Vitals, safe browsing, HTTPS, and no intrusive interstitials.
LT Browser, a mobile testing tool, helps website owners, developers and testers verify their website’s mobile experience on over 50 viewports of devices (e.g., mobiles, tablets, desktops and laptops) from a centralized application space. It uses the cloud to create popular and custom device clones to test the website’s responsiveness and mobile experience in a quick and interactive way. LT Browser comes with top notch features like network throttling to test websites under different network conditions, generate website performance reports powered by Google Lighthouse, sync devices, mouse pointer and even more.
How to use?
There are many mobile responsiveness testing tools available to help you test the responsiveness and mobile friendliness of your site.
With the use of a mobile-friendly website tester, any user can get a distinct and clear picture of how responsive your website is. Moreover, you can perfectly visualize your website on mobile devices. With this method, you can find out how user-friendly your website is by using this mobile responsiveness checker.
Mobile website viewers (test tools) are useful for developers, but people without programming skills can use it as well. Results can be obtained by entering your URL or uploading your web file. You will then be asked to perform tests on your website to determine if it is mobile-friendly.
After testing, you will receive a full scan that will indicate the level of risk for your site, such as low, medium, severe, or critical. The use of this tool can be particularly useful for web developers; therefore, if the results seem too detailed or complex to you, you might want to give them to them so that they can make any necessary adjustments to improve the site’s mobile integration.
Mobile-friendly websites are becoming increasingly important for businesses wishing to maintain an online presence in countries where smartphones have overtaken personal computers in popularity.
Having an engaging, interactive, and mobile-friendly website is one of the vital aspects of any modern business. Mobile devices are the most likely to be used by the majority of visitors to your site. It is also important to verify the functioning of the website to provide an improved and robust experience for all users. It will also rank the website higher on Google and generate around 45% more organic traffic.
We hope that this article on the website can help you understand some crucial ideas and suggestions regarding the different ways to check if your website is mobile-friendly or not.