This tutorial is about designing an eCommerce website. We will do our best for you to understand this guide. I hope you will like this blog How to Design an Ecommerce Website. If your answer is yes, please share after reading this.
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The Internet affects all areas of our lives. We use it for socializing, entertaining, working and researching. We also use it for shopping. There is now a generation of adults who only know a world where the Internet exists, and as they and future generations spend more, e-commerce will continue to grow. Today, 43% of shoppers use the internet and social media to research products before making a purchase, and by 2024, e-commerce revenues in the United States will reach $476 billion. Retailers don’t have the luxury of being offline when trying to reach customers. E-commerce websites allow businesses to enter new markets and gain resilience through sales when their physical stores need to close.
If you’re just starting a business, an e-commerce website can give you global market and brand recognition before you even open a store. When you launch a dedicated e-commerce site, you have the power to control every aspect of your customer experience, from branding to shipping to customer service. You can choose to build it yourself or hire a developer, but either way, knowing the process can help you make informed decisions, giving you an optimized website to sell your products on.
The best way to create an e-commerce website
Choose a name and get your domain
If you’re new to building an e-commerce website, your domain, also known as a URL, is your web address. It’s the “home” of your online e-commerce site, and it’s what shoppers type in their browser bar to visit your site.
Choosing a good domain name is important for both your brand and your overall success. If possible, choose a domain and business name closely related to what you are selling. By using descriptive keywords or key phrases in your business and domain name, your customers will know in advance what you are selling and help you rank well in search engines, which is essential to your business. SEO strategy. Business.
For example, if you specialize in organic honey, you can search for names that include “organic honey,” such as KatiesBeesOrganicHoney.com. Or, if you sell custom pet collars, you can try CocosCustomCollars.com. If you’re running a niche business, coming up with a keyword-based name for your e-commerce site is pretty easy.
If you have any name ideas, you can purchase your domain through a domain registration service like GoDaddy, Bluehost, or Google Domains. Simply visit one of these websites and enter your business name. It will tell you if that domain is available.
If your name is already in use, these websites will show you options like .net or .co or another name. It’s a good idea to stick with a .com if possible, as it’s the most common and trusted usage. However, if configured with a specific name and the .com address is used, the .net and .co options are generally accepted as well.
Your domain name will generally cost between $12 and $25 per year, depending on the service and add-ons you choose, for example B. Domain Privacy. You may also find that no matter which e-commerce platform you choose to build your e-commerce website, your purchase will also include a free domain, which brings us to the next point.
Choose your e-commerce platform
Your e-commerce platform is where your site “lives” online, and there are many options to choose from. There are free eCommerce platforms with limited functionality and almost free eCommerce stores built on WordPress. You can add e-commerce functionality to popular website builders or opt for a dedicated e-commerce platform that can support unlimited growth.
Configure payment, tax, shipping, and marketing tools
How you handle these tasks when building your eCommerce website will depend on your eCommerce platform. All-in-one solutions like BigCommerce and Shopify come with built-in payment processing, tax calculation, shipping label printing, and marketing tools. Most of the others require the integration of some external services to handle these tasks.
Processing payments and setting up the tax table
All of the e-commerce website platforms covered above offer plug-and-play integration with major payment services like Square, PayPal, and Stripe. Shopify even has its own payment solution, Shopify Payments. To enable payment processing with these solutions, just click a few buttons, set up your account, and be logged in.
Most e-commerce platforms also allow you to connect your own payment gateway and merchant account. However, integrated and plug-and-play payment services are the easiest and often the cheapest options for startups.
After setting up your payment processor, you’ll set up the sales tax rates that will be charged to buyers. All e-commerce website platforms support sales tax collection and allow you to apply tax to some or all items and orders. The sales tax rates you charge depend on your state and, in most cases, your total sales volume.
You can and should integrate shipping software with your e-commerce platform to streamline the order fulfillment process. Integrated shipping seamlessly connects orders to shipping software so you can select carriers and shipping methods, print labels, and automatically notify customers when their orders have shipped.
BigCommerce, Shopify, and WooCommerce all offer integrated shipping, so the integration is out of the box and setup only takes a few minutes. Most other e-commerce platforms require you to connect a third-party solution like ShipStation or ShippingEasy to print labels and trigger customer notifications. These integrations work well with most platforms, but may incur additional monthly costs.
Once your shipping solution is set up, you can create shipping rates to collect shipping costs from your customers. Most e-commerce sites allow you to add real-time rates, which are the actual cost of shipping each order. Or, you can set up flat rates based on order totals or offer free shipping on all or some orders.
Email marketing and social media setup
Just like payment and shipping, some e-commerce website platforms offer strong integrated marketing tools. All-in-one solutions BigCommerce and Shopify lead the pack with comprehensive marketing toolkits. You can easily create and use mailing lists to connect with customers, sell products, and send promotions through your social media accounts with just a few clicks.
Other e-commerce platforms require a little more work to set up marketing features. For example, you can connect WooCommerce to major email marketing services like MailChimp using free plugins. However, you need paid plugins to connect your products directly to social media accounts for social commerce.
Obviously, the time spent on this step depends on the e-commerce platform you choose. Building an eCommerce website with all the marketing bells and whistles is easy with dedicated eCommerce platforms. You will spend more time, effort and possibly money if you use other platforms.
Test and launch your eCommerce site
The final step in building your eCommerce website begins with processing a few test orders. Each e-commerce platform handles testing differently; However, all allow you to run pre-boot test commands through the system. These orders will be connected to your payment processor but your card will not be charged. Once you’ve successfully submitted a few test orders or fixed any bugs you encountered while browsing your eCommerce site, you’re ready to launch your store.
Of course, launching your e-commerce website doesn’t mean instant sales. Search engines need time to find and index your new online store. You can speed this up by verifying your new e-commerce store in Google Search Console and uploading an XML sitemap provided by e-commerce platforms for this purpose. In the meantime, you can also use social media and Google Adwords advertising to spread the word once your online store is live.
Final Words: How to Design an Ecommerce Website
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