You might already have a Blogspot blog, powered by Google, and want to expand its possibilities through an online store. (Blogspot is the domain name of Google’s Blogspot blog hosting service.) Or maybe you’d like to start a blog and see no reason not to jump into product sales while you’re at it. Unlike a website you design for ecommerce purposes, your Blogspot store focuses on blogging when you add ecommerce functionality to it. Google has some internal tools and programs to help you out, or you can turn to third parties to get started as a merchant.
You can sell virtually anything on your Blogspot store, as long as the products you are selling are relevant to your blog. If you write a yoga blog, you can sell yoga classes in your store; If you’ve written a cookbook companion on your food blog, you can make eBook downloads available through your ecommerce-friendly blog. Bloggers can feature all kinds of tangible items on their blogs, such as scrapbooking supplies, skin care products, t-shirts, or jewelry – anything that represents you or your specialty.
Use the Google Checkout gadget
To add online store functionality to your Blogspot blog, you can use tools provided by Google in the form of a Google Checkout gadget. To add the gadget to your blog, you must first sign up for Google Checkout. Once done, you keep track of the inventory on a spreadsheet and finally place the gadget on your blog.
Apply to join the Google Trusted Merchants program
To increase the potential of your store associated with your Blogspot blog, you can apply to participate in the Google Trusted Merchants program. Google rewards stores that consistently provide good customer service to shoppers with a badge that acts as a vote of confidence to buy. Buyers are protected by lifetime protection of $ 1,000 per buyer and merchants with the badge earn new business. Beau-coup, the online gift retailer, saw sales jump 8.6% after the program launched.
Use a store template for your blog
You don’t have to reinvent the wheel. You can use existing store templates that are already set up on the Blogger platform. Examples of these are Shopping Cart, Blogger Store, and Simplex Eshop. For the latter, you will need to download the template file from its website; open the file in a word editor, where you can adjust settings such as payment method, currency, and shipping. You upload the edited template to Blogger and go to the dashboard, where you can post products to the store.
Add an ecommerce plugin
With ecommerce plugins like Ecwid, you can place ecommerce elements strategically in your Blogspot blog to get your blog store ready for buyers. In Blogger, you create a page in HTML view and copy various widget codes provided by Ecwid to it, then publish the page. Depending on the codes you choose to include, you can add shopping components such as a search engine, product browser, category tabs, and cart to your blog. The appearance of the store will be affected by the theme you have selected for your blog.
Biography of the writer
Timothea Xi has been writing business and finance articles since 2013. She worked as an alternative investment advisor in Miami, specializing in managed futures. Xi also worked as a stockbroker in New York.