“ATTA is an approach to life that inspires greatness, promotes balance, and encourages us to choose progress over perfection,” Sarraille said. “Achieving any goal takes time and discipline, so we’ve built a lifestyle community that will be there to support everyone’s journey and help them achieve One Step ATTA Time success.”
ATTA helps you, an everyday warrior, harness the power of positive habits to achieve physical, mentaland spiritual fitness – the three pillars that make up the ATTA Way philosophy. As a community platform, ATTA will inspire growth by focusing on the whole person, not just a part, and enabling members to unlock their full potential through the lifelong pursuit of progress, focus and balance.
Available today at LiveATTA.com, Everyday Warriors can browse inspirational and educational blogs, shop for apparel and accessories, and submit their own stories for a chance to be featured in Men’s Journal under Everyday Warrior, an initiative Directed by Mike Saraille and Editorial Director of Men’s Journal, James Heidery.
“Mike’s journey and the philosophy of Everyday Warrior perfectly complements what Men’s Journal is all about: adventure, wellness and personal discovery,” says Heidenry. “So it’s no surprise that his podcast on MensJournal.com was such a hit from the start, with guests ranging from celebrities to fitness experts to NASA scientists.”
Along with the launch of ATTA, Sarraille is turning its popular Men’s Journal series “The Everyday Warrior” into a podcast that will air in April. The podcast is currently recorded in front of a live audience in Austin, TX, and will inspire listeners to live their best life through incredible stories and in-depth conversations with diverse leaders who reflect the strength and resilience of the human spirit. Live recordings take place every Friday at 6 p.m. at the Whiskey Tango Foxtrot, a whiskey lounge and a terrace bar.
To download portraits, web designs, and clothing images featured in this release, click here.
On Mike Saraille
Mike Saraille is a retired US Navy SEAL and former Enlisted Recon Marine and Scout-Sniper. Graduated from University of Texas McCombs Business School, he is the founder and CEO of Talent War Group, a management consulting and executive search firm. He is co-author of “The Talent War: How Special Operations and Great Organizations Win on Talent” and columnist for Men’s Journal in the series “The Everyday Warrior”. Mike is also a keen adventurer.
ATTA is a purpose-driven apparel line and lifestyle community of everyday warriors who value personal growth and are dedicated to advancing One Step ATTA Time.
About the men’s diary
At Men’s Journal, travel is its own reward. Every day we work to inspire readers by providing expert advice on adventure travel, fitness, gear, food and drink, lifestyle and entertainment. The brand’s large and ever-growing community is accomplished, confident and socially conscious, but we highlight and celebrate the individual human spirit that makes this world so exciting. Quality journalism and service are at the heart of everything we do, a testament to MJ’s much-vaunted heritage of award-winning content that is as informative and topical as it is entertaining and actionable.