Mlily USA redesigns website showcasing sleep and products


KNOXVILLE, Tenn. – Mattress maker Mlily USA has redesigned its website with an updated user experience that includes an easy-to-navigate interface, faster access to product information and sleep-related information.

Featuring the tagline “With You Every Time You Sleep,” the new website is designed to support Mlily’s retail partners and inspire and educate consumers.

The new site is designed to attract multiple audiences who prioritize sleep health. The website positions the company as a sleep information resource that helps make sleeping better a habit. A sleep quiz is designed to help consumers find a mattress that matches their sleep preferences, store locator, real-time order tracking, chat feature, blog and reviews. social networks.

In addition to targeting consumers, the site provides marketing assistance to retailers associated with sleep with new product images of Mlily’s full line of products and expanded product details.

“Helping support our business partners is the primary focus of the redesigned site. It also allows us to establish a direct relationship with our end users, which has become the key to a mattress brand’s reputation, ”said Stephen Chen, president. “Buying a mattress is a big purchase, and there is often a hesitation due to a lack of product knowledge.

“We know consumers go online to research and read the reviews of other consumers, which gives them the external validation they need to help them make an informed choice. To that end, the new site offers a plethora of content to educate them, including reviews from verified consumers, a sleep blog filled with educational sleep tips, and a mattress quiz that helps them make decisions about how to sleep. more intuitive purchasing.

Although consumers appreciate the ease of ordering online, Chen said there are many who still enjoy the in-person shopping experience. A hybrid approach is also popular, he said.

“If shoppers want to research online but want to buy in-store, we can help them get to the nearest retailer through our store locator feature,” Chen said.

Other site features include an FAQ and a partnership tab which highlights the company’s partnership with Manchester United football club. It also highlights Mlily’s philanthropic partnership with Special Spaces, a nonprofit that helps kids fight cancer by giving them a dream bedroom makeover for a special place to heal.

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