There are several reasons why small businesses and businesses want their content to appear in larger publications and magazines. Post articles at the top national news or industry publications is a great idea for increasing visibility, building credibility, and attracting more new prospects to your business website or blog. Unlike other advertising tactics, when people find and read articles that you post, it makes your brand legitimate and believable in the minds of potential customers, customers, and readers.
Getting a well-written and informative article in a relevant magazine or publication can be a bit tricky, but not impossible. Below, we mention a few ways to easily get your articles published in top news posts.
1. Find and identify appropriate publications
Finding the right publication or media is the first and foremost step towards publishing your articles. Spend time finding the right posts to make sure your content matches the target audience for that post. Go through the main pages of the post like About Us, Editorial Calendar, Content Guidelines, and other details to make sure they are a perfect fit for your content. This increases the chances of publishing your article without encountering any problems.
2. Find the right contact person
If you contact the wrong person to post your article, they won’t respond to your emails or calls. Some of them might tell you who to contact for more details. Browsing the main pages of the website such as about us or contacting us can help you find contact details for editors or editorial staff. Most business owners and marketers also use data removal tools to find contact details and pitch information. Popular media usually lists the editor section directly on the contact us page. This means that you need to check the website carefully to find the right person to contact and increase the chances of receiving a response to your emails.
3. Research Content Submission Guidelines
Each media or publication has different guidelines and requirements for publishing foreigners. The more you know about their guidelines and requirements, the more likely you are to publish the content. Some giant publications and media usually want to see the portfolio of work, author biography, and a well-written pitch before making the decision to publish the article. Work with public relations agencies and link building experts is another, easier way to get your content posted to larger posts for a few dollars, also known as a post fee.
4. Present your article
Pitching your story or article is an art. The pitch includes the topic you are about to write and how you are going to craft the topic to make it easily readable and usable for the target audience. You must pitch the article before finishing it because it saves you precious time in case the pitch is rejected by the editorial team. Be sure to submit your article following all guidelines and content requirements to increase the chances of acceptance.
5. Prepare your article
Congratulations! If your pitch is accepted by the editorial staff. Now writing the full article should be the next step. When writing the article, consider any content guidelines, such as word count and tone of writing, to make it more effective. Be sure to match your style and tone to recent articles posted in the post. It will also help you get more eyes on your content and shares.
6. Build relationships
Building relationships with famous authors, editors and journalists is a great idea to break into larger publications and appear in new trends with a great story about your brand or business. Building relationships with writers and staff writers can take time, but it’s worth it. As a result, you can have more opportunities to publish your content and articles on popular news and business publications.
Publishing your articles in influential publications and media is well worth the time and effort you put into it. It helps you build credibility and brand loyalty while driving more traffic to your business website or blog. It also helps improve your ranking and visibility in search engines and builds your own domain and brand authority.