ATLANTIC – The first step in the work of the Atlantic Community Promotion Commission (CPC) with the marketing firm Locable which has been hired to better promote the Atlantic is to gather information for a community and tourism website.
Last month, the CPC approved hiring the company at a cost of $3,800 to promote the community by sharing a variety of information with a network of users and on social media.
CPC President Alexsis Fleener suggested working with the company after seeing founder and CEO Brian Ostrovsky at various conferences. He spoke to CPC in March to provide an overview of the company and the services it offers.
“What we want to do is talk (about) ‘why? “” Ostrovsky told the CCP in March. “Why are you going to do this marketing? What are your desired goals? What is your ideal outcome? If you, as a community, want to bring people in for tourism, you need to understand what will attract them and how will you find them? (We want to help you) highlight what makes you unique and leverage the connections you already have.
Ostrovsky told the committee that companies sign up for the program and can then use free templates to create calendar listings, blog posts and other content. These can then be shared with other Locable users, expanding exposure. Companies that want access to more services, such as email newsletters or having the company build a website for them, can sign up for a paid version of the program.
At the CPC meeting on Thursday, Fleener said a committee would collect information for the company to create the website and contact companies about the program’s free marketing services to begin sharing information.
“There’s information they need to build (the website),” Fleener said. “And then the next phase is to get their free offers for businesses. These are marketing tools that will be made available to businesses. Once we have created the business registry, (Locable) will send invitations to all the companies that we will be able to register on the list.They can create a free account.
Council liaison Gerald Brink asked if businesses would follow up if contacted by the company, but Fleener said businesses would be alerted that Locable would email them. After that, Atlantic Chamber Executive Director Bailey Smith said, “It’s up to them to seize the opportunity.
CPC member Jeff Gude said it would be best to hear from local authorities about the program because business officials might think the email is spam and delete it.