Ted Baker launches new website to drive global growth

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“We are thrilled to have worked with BigCommerce and Wunderman Thompson Commerce to bring this modern storefront to life for Ted Baker customers around the world.”
// Ted Baker launches new site in partnership with BigCommerce as it seeks to boost its online sales
// All of Ted Baker’s 12 regional storefronts will be localized, with shoppers able to browse in their preferred language, such as English, French, German and Spanish.

Ted Baker has partnered with BigCommerce and unveiled a new e-commerce site, hoping to drive more impactful and relevant shopping experiences for its shoppers in the UK and overseas.

Leveraging BigCommerce’s multi-store headless solution, the apparel retailer will manage its global online presence from a single store and streamline day-to-day employee operations while delivering “modern, frictionless” customer experiences .

All of Ted Baker’s 12 regional storefronts will be localized, with shoppers able to browse in their preferred language such as English, French, German and Spanish and make purchases using their preferred currency, including Pounds, dollars and euros.


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BigCommerce’s built-in integrations with Klarna, Adyen, PayPal, and Avalara also provide the brand with a global payment and tax service.

“At the heart of Ted Baker’s forward-looking growth strategy is adopting a digital-first approach that supports our efforts to deliver a premium shopping experience for our customers and build brand awareness. beyond Europe,” said Leon Shepherd, chief information officer of Ted Baker.

“With its scalable yet robust platform, BigCommerce and its support partners have created a bespoke solution that simplifies the complexities of the backend, showcases our premium product offering, and enhances the customer journey as we continue to grow on new markets.”

Jim Herbert, SVP and General Manager EMEA at BigCommerce, said: “We are delighted to be working with one of the UK’s world-renowned fashion and lifestyle brands as it digitally transforms its business to drive growth and improve its competitiveness. BigCommerce’s headless multi-storefront solution, consumed through enterprise-grade APIs and partner solutions, enables Ted Baker to deliver rich products and customer experiences to drive online sales.

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