There’s no bad time to zoom out and watch your SEO strategy. Google’s algorithm works 24/7, 365 days a year to analyze data and determine where your site is doing for keywords and search terms, so what are you waiting for? Traffic, sales, and revenue are all at stake.
SEO advice is everywhere, but we rarely get to hear directly from SEO experts on the subject. Here are over a dozen website-specific SEO tips from professionals who know it all.
1) Stay tuned to Google News
It’s hard to think of a better source of information on Google’s algorithm than Alphabet Corporation itself! Pay attention to the latest news from Mountain View, CA as it will impact your SEO efforts from top to bottom.
“Ads from Google’s dev team come out every few months, and there isn’t much rhyme or reason for the model. You need to follow all relevant channels and accounts to make sure you always do. get the latest information and not miss a thing. This is how you stay ahead of SEO, which is evolving faster than ever. Ryan Lee, co-founder and CEO rooted
2) Audit and housekeeping
Unwanted pages, dead links, articles that no longer serve you – all of these need to be identified and thrown out the digital window if you want to maximize your SEO efforts.
It’s time for spring cleaning, SEO style!
“Take a scan of your sitemap and do the audit you’ve been pushing back for years. It’s like ripping off a bandage, and yes, you might have to give up some projects in the process. It’s all part of smart SEO – getting rid of assets that aren’t targeted and driven towards ROI. The algorithm will also respond positively to them. “- Kashish Gupta, Founder and CEO by Hightouch
3) Involve influencers
There are thousands of influencers waiting to be a part of your brand coalition and help your website rise through the ranks. Reach out to them and incorporate them into your marketing game plan to see improvements on the search engine results page.
“It doesn’t matter whether you’re selling bike seats, birthday cakes, or private jet insurance, you can track down relevant influencers and turn them into brand ambassadors for less money and effort than you. think so. This helps put a face to a name and generates clicks, which is always a good thing for SEO. – Brandon Amoroso, Founder and CEO of ElectrIQ marketing
4) consider long tail keywords
By 2021, most individual keywords will be ultra-competitive and likely not worth searching for small brands. Broaden your keyword strategy by making them longer and more unique.
“See how many people are using voice search through apps like Alexa and Siri. They speak in longer sentences and use everyday terms that wouldn’t necessarily be typed on a phone or computer. Take advantage of this trend by planting your flag on long tail keywords for your corner of the web. This is where SEO is headed. – Hector Gutierrez, CEO by JOI
5) refresh and refurbish old classics
Don’t delete old content from your site just because it’s a few years old! Give it an update for the current year with new information and let it continue to work for you on the front line.
“There’s no point starting from scratch when you have an item that is 90% accurate and of high quality. Simply identify the parts that need to be refreshed and upload them with a reminder to readers that changes have been made. You save time, money and still get all the SEO benefits for this asset. – Anish Patel, founder by Tinto Amorio
6) Always answer customer questions
If you’re a new ecommerce brand or navigating an uncharted niche, potential customers will have questions. Reach out to them with an FAQ or respond directly to people through customer service channels on social media or on site.
“I didn’t do any SEO on my websites and online platforms, but I still rank well on them because I focused on content, value creation and answering questions. “- Chris Ducker, Personal brand expert
7) try long content
There is no magic number for the perfect amount of words in a blog post, but trends show that longer posts (over 2,000 words) are good enough to attract traffic with SEO benefits to boot. .
Try to broaden your horizons with some of these long pieces and see what happens.
“I like the convenience of a small blog or social media post, but the real value proposition comes in the form of longer guides, how-tos, how-to articles and product overviews from several thousand words. Yes, it’s a tedious process to write and edit them, but these are strengths that will strengthen your SEO base for years to come. – Mike Clare, CEO in the mood
8) build strong bonds organically
The days of buying links and other black hat practices are long gone. Only the most legitimate and honest link building methods are acceptable to Google’s algorithm, so refine these strategies as soon as possible.
“Your web link library is one of your most important assets in SEO. These are basically confidence votes that other sites know about and trust your website, and customers can feel safe doing the same. You bond by creating polished content, building links in your industry, and generally giving away value for free along the way. It’s a marathon, so plan for the long haul. – Miles Beckett, CEO and co-founder by Flossy
9) master social media
If your brand is still behind the ball on social networks, it’s hard not to say: “I told you! Don’t worry, it’s not too late to improve your social media marketing and reap all the SEO benefits that come with it.
“It may seem counterintuitive to focus on social when SEO plays out in Google’s algorithm, but at this point everything is interconnected online. People jump between apps hundreds of times a day, and traffic flows to and from social media and searches all the time. The more you work on platforms like Insta and Twitter, the more results you will get on search pages, so keep up the efforts. – Ryan Rottman, co-founder and CEO from OSDB
10) Go Full On Calendar Planning
No great success happens without sufficient planning, and this is especially true for content marketing. Be flexible with your game plan, but always hit your volume targets and using all the right channels.
“Content marketing is certainly a more competitive environment, but those who have a real empathy for internet users and influencers and who have the SEO skills to infuse their work with excellent keyword targeting, search accessibility, etc., will have continued success. – Rand Fishkin, co-founder by SEOmoz
11) Website speed and UX
Google has been evaluating website speed and usability in its SEO calculations for years, and now they’re increasing the benchmarks for mobile and tablet sites.
“Now is the time to reconfigure your website for a better user experience if you haven’t already. It absolutely has an impact on how your site ranks for all keywords, so make that initial investment in an improved website, even if it is painful at first. Remember, mobile is the future of search, and you need a fast, lean mobile site to rank well in this department. – Jeremy Goldstein, CEO by Navitar
12) Focus on community building
Exponential growth is the goal of any business, and this is reflected in the SEO world as well. The fastest way to accelerate growth is to create an enthusiastic community that is gaining traction and organic support.
“Any tactic you can use to attract people and buy into your brand is a good signal for SEO. When visitors provide an email address, respond to a survey, or follow you on social media, it will spill over into search results. These things take a long time to build, but once you gain speed it takes less effort to keep going. – Owner and designer Daniel Patrick
13) become a guest of honor
Need an all-in-one way to build links, increase traffic, and increase your website authority? Guest posting is the answer, and the best SEO strategists all recommend it.
“We don’t hear as much about guest posting as we should. It is perhaps the most underrated SEO booster in the game right now. The ROI is huge for not spending so much money or time on a project, and it’s a win-win for you and the publishing site. Just try to guest post the posts once and you’ll quickly see what you’ve been missing. – Isaiah Henry, CEO sea breeze management
14) Connect with journalists
News media are in full swing, carrying articles on brands, influencers and emerging markets. Make friends with journalists and reporters who can spread the word and give your brand well-placed publicity for everyone to enjoy.
“It’s a great angle because it’s a break from advertising and traditional forms of direct marketing. People want to be informed and are ready to learn more about your brand if there is a lot of relevant news or a compelling story. It is one of the best forms of content marketing and there are always new opportunities on the horizon. – Corey Ashton Waters, Founder and CEO from here
15) never stop networking
After a successful campaign or product launch, it’s easy to sit back and relax on the SEO front. However, SEO is a 24 hour competition, so don’t get too comfortable with some small wins along the way.
“Networking is at the heart of any successful SEO strategy because that’s how you expand your reach and build brand recognition. Anything you can do to reach out, build connections and deliver value will come back to positively influence your SEO rankings, so make networking a top priority no matter what stage you are at. –Michael Hennessy, Founder and CEO by Diathrive
We’ve only scratched the surface of the infinite breadth of SEO, but these tips should get you started with confidence and direction. Don’t overcomplicate it and remember that getting the job done is always the most important factor!