Yext: The Main Components of a Website


We can’t expect business owners to know how to create a sleek and functional website these days. Since most owners hire a web designer to handle the jargon-laden process, it can be a little tricky when they want your opinion on an aspect. Instead of having your designer explain everything to you, it helps to know some of the basics of website components to make informed choices.

Let’s break down the main components of a website in simple terms to help you stay on top of your business web development.

The main components of a website

There are five main components of any good website, no matter how many pages it contains. These components allow your website to grow and grow efficiently. By addressing them all thoroughly beforehand, you can ensure that your website will encounter fewer problems as you add more and more pages. This means that your business can avoid downtime and the associated loss of revenue as much as possible.


the layout or structureof the website refers to the hierarchy of your website. This is where you decide which page is the landing page and which pages you can jump to directly from there. You may have heard the term sitemap before, and it works like a normal map, except it shows how you are progressing through your website, shallow pages (i.e. your homepage) to deeper pages, like a blog post.

Sitemaps are created for designers and web crawlers, not for clients. So you usually don’t have to worry about being able to read them yourself. However, when your website is added to a search engine such as Google, web crawlers must be able to effectively navigate your website and register information. So, a sitemap simplifies their journey and helps you rank higher on search results pages.

Another aspect of layout is working with a wireframe or internal map of a specific web page. Everything that appears on a webpage is dictated and placed through a wireframe. For example, suppose your webpage has a header, some text, a corresponding image, a notification that your website uses cookies, and an advertisement at the bottom. These parts are called elements, and a wireframe holds the elements in place during design.

However, wireframes do not contain the elements once the web page is created. rather, it is a sketch or blueprint that web designers can work with. The great thing about wireframes is that they’re easily copied, so whatever someone needs to do appears in the specific elements on that page, and you’re good to go.

Considering how easy many platforms are to create your own website, many web developers skip creating wireframes altogether and jump right into the building part, as there are so many templates to choose from.


Your content is what your users are there to see. Text, images, videos, downloadable files, it all counts as your content. Content is deeply tied to your design since design is what makes content engaging, but ultimately you will need to provide your users with rich, informative content that gives them the answers they need.

Call to action

One of the most crucial types of content is the call to action. A good call to action tells the reader how to proceed through your funnel from where they are and motivates them to do so.

For example, if you have a blog post that references a product you sell, it’s best to use a call-to-action to let users know you can offer them that product and how to find it.


In addition to having an “About Us” page, most businesses have a dedicated section of their websitewith blog posts. These can come in different forms, such as FAQ pages, video tutorials, podcast downloads, or normal posts with text or images. The purpose of blogging is to attract more organic search engine traffic by ranking high for specific keywords or phrases.

Depending on the search terms used, people may only find your business homepage when they search for your brand name. With a blog, they are more likely to discover your website through a blog post that addresses their search terms.

Once they see the post, they know your website and can click on it to browse the products or services you offer.


This refers to how you organize your page content. Is the image above or below your text? Where did you place the navigation bar? On the side or on the top? The design dictates how users feel when looking at your webpage. The font used, the colors employed, and similar aspects all make up the design component.

Web design is tricky because it’s hard to define what’s good and what’s bad. It’s very subjective, and some things will appeal to some people more than others.

A function

This is the part of your website that the reader interacts with, such as buttons and boxes for entering information or uploading files. Anything that the user has to physically click on something counts as part of the function of the website. Obviously, your website will have multiple features since users will need to navigate pages, enter their information, and make purchases, but they all count as function.

Your web developer will need the tools to implement the various functions on your website to ensure users can interact the way you want. For example, if you want them to see a video tutorial you made and uploaded to your brand’s YouTube channel, you’ll need to embed a YouTube video player on your website.

This means that you will need to see what functions are available in the platform you select for website building. Although platforms cannot offer everything, they can have many integrations or plugins that make it easy to customize your website and access all important functions.

Site search

Depending on the size of your website, this might not seem like a big deal, but it absolutely is if you plan to keep adding new content regularly.

With a comprehensive search of entire website, your users will always be able to find exactly what they are looking for. Good search boxes should be natural language processors so customers can ask questions any way they want and still receive relevant results.

Also, they will need to be tolerant of errors and typos since most people type in a hurry when looking for something. You can also add suggestions for the correct spelling or brand name, as they may only have heard it and not seen how it is spelled.

Contact channels

Businesses recognize the need to provide excellent customer service and achieve this goal through a variety of contact channels. Basically, you’ll want a webpage with the feature to automatically send a message to your customer service. There, users will see a form where they can enter their information and write a quick message or select a drop-down option so a representative can try to resolve the issue.

Additionally, some websites have added a chat feature where customers can speak immediately to a chatbot or directly to a customer service representative about their issue. This chat probably appears in a corner of the website for all of your pages, offering to help customers find or fix anything they need. Chats don’t need to contact customer support, though. Your website may also have a chat function allowing users to talk to other users.


Reviews are an essential part of advertising and getting feedback from customers after trying your products or services. By allowing customers to leave reviews, you get valuable insight into the features they are using and it can be attractive to potential new customers if they see your product has so many positive reviews. You will need a short form for users to fill out for products after purchasing them.

In summary

While programming languages ​​and methodologies may have changed over the years, the core components of a website remain the same. When you have a nicely styled, content-rich site with all the features your customers need to support your business, you’re well on your way to establishing a great online presence for your business.

contact usto learn more about how to ensure your website is well-designed and informative for your users.


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